Wayne Chang has always been a pioneer. From founding Crashlytics (acquired by Twitter) to launching Digits, his ventures have consistently pushed boundaries. But with Patented, his latest startup, he faced a unique challenge: translating its complex, multi-layered AI technology into a compelling investment opportunity. Patented’s technology holds transformative potential for intellectual property and litigation. But traditional venture capitalists struggled to see its value.

The solution wasn’t the pitch but rather identifying the right audience and tailoring the message to their needs. Together, we pivoted the strategy to those who would benefit directly: law firms and corporate litigators. This shift wasn’t just tactical—it was purposeful, aligning the brand with the needs of a specialized audience.

Working with engineers, legal writers, and stakeholders, we crafted a case study that brought Patented’s capabilities to life. Using the Masimo vs. Apple lawsuit—a high-stakes battle that resulted in an import ban on Apple Watches during the holiday season—Patented demonstrated how its AI technology uncovers insights at speeds and depths beyond human capability. This example highlighted not just its courtroom applications but also its broader implications for transforming how law firms and corporate product or patent attorneys allocate time and resources, reshaping the future of legal workflows and strategic decision-making.

The investment deck became more than a pitch—it was a narrative of possibility, contributing to an entirely different chapter. Through discussions with stakeholders and experts, Chang saw a larger opportunity beyond intellectual property, evolving into Reasoner—a bold new venture tackling enterprise challenges in AI. Focusing on solving issues like inaccuracies and “hallucinations” in large language models, Reasoner became Chang’s third AI company, continuing his legacy of innovation.